Marketing Research Evolves – Paid Surveys Come Of Age

Marketing Research Evolves – Paid Surveys Come Of Age


Up until the 20th century, buying and selling was simple. Businesses were largely local which allowed for a close relationship between suppliers and consumers. Competition was non-existent and the opinion of consumers was felt to be irrelevant.

The rapid advancements during the Industrial Revolution quickly changed business operations from a seller’s market to a buyer’s market. Early marketing students had been educated as econo ........Click here to read more.....