With so many optin email lists out there, your really need to come up with a hook to attractive subscribers. It needs to have something special or different. It could be something you offer inside every newsletter issue, like interviews with experts. Or the hook could be a unique incentive that website vistors can take advantage of immediately when they sign up.
Here are 3 ideas you can use for your own sites, or use as inspiration to get you thinking a little outside of the box:
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